Definition

Applied anthropology is a scientific investigation of "the principles controlling the relations of human beings to one another. . .and the wide application of these principles to practical programs" ( Society for Applied Anthropology, Human Organizations).

In other words, applied anthropology is the application of anthropological methods, such as participant observation and ethnographic interviewing, and theories in practical projects that seek to assist client groups.

Who are Applied Anthropologists?

Applied Anthropologists work all around the world trying to do their part to make the world a better place.

Applied anthropologists are professional consultants and on-board problem solvers in many fields that require a theoretical and practical understanding of human cultural behavior or human biology. They work in advertising, market development, health care, cultural resource management, educational research, business management, economic development, migrant settlement, forensic analysis, and many other areas. They utilize the research techniques and background information of the anthropological sciences in practical settings where they also develop special anthropological approaches to problem solving.

More Information

• WWW Virtual Library for Anthropology
• National Association for the Practice of Anthropology (NAPA)
• Society for Applied Anthropology (SfAA)